How to Increase Instagram Followers for Your Travel Business
Having a strong social media presence is vital for any travel brand to reach customers and drive marketing efforts. While Instagram boasts a user base of over 1 billion keens on travel photos, effectively engaging this audience remains a challenge.
Many travel businesses buy Instagram followers hoping to gain popularity overnight but that proves counterproductive in the long run.
Instead, implementing strategic organic growth tactics tailored for the platform yields a sustainable increase in followers and real engagement over time for the travel industry.
Effective Strategies for Increasing Instagram Followers For Travel Business
Gaining Instagram followers can certainly be a challenge but if you follow the right approach you can certainly make a difference. Here we provide you all the details below to understand how you can make the most out of it.
1. Optimize Your Instagram Profile
Travel businesses must optimize their profile by choosing an iconic yet relevant headshot or logo photograph that will make the account recognizable and build credibility amongst potential followers.
The photo should reflect the overall branding and spirit of exploration synonymous with travel.
Next, the bio must be optimized with 2-3 engaging sentences describing the expertise and value proposition appealingly, along with 5-7 most relevant hashtags for the business niche.
Adding complete and up-to-date contact details including email address, website URL, and physical address encourages direct communication from interested patrons.
Links to blogs, itineraries, packages using a tool like Linktree neatly consolidate multiple touchpoints directing casual viewers to become paying customers.
Lastly consistent tweaking of these vital profile fields on a weekly basis ensures rising discoverability amongst the massive global community of travel lovers and adventurers.
2. Content Strategy
For gaining steady engagement and followers in the long run, travel businesses need a well thought out content strategy customized to their specialization whether it be landscape, culture, adventure, architecture or cuisine based experiences.
Posting high resolution, mood-elevating landscape or architectural photographs 2-3 times each week during peak Instagram hours from 12pm-4pm when most users are active helps reach maximum potential audience.
Curating content around weekly recurring themes like ‘Throwback Thursday’ promoting historical sites or ‘Foodie Fridays’ highlighting local flavours encourages communities to stay invested.
Experimenting with different visual styles like reels, carousels, stories or live sessions identifies the formats most relatable and popular boosting consistent following growth.
Maintaining visual consistency across all formats develops cognizable branding while strategically showcasing available packages, tours or deals converts curious viewers.
3. Hashtags and Geotags
Conducting keyword searches and analyzing top hashtags employed by leading travel bloggers and fellow businesses reveals the hashtags regularly used within specific destination communities worldwide.
Including 5-8 such hashtags per post extends discoverability among enthusiastic explorers. Simultaneously tagging exact spots on photographs introduces new scenic locations locally to the massive global travel audience keeping regional tourism boards.
Careful choosing between widely used mainstream hashtags against millions of posts and highly optimized niche tags catered to specific regions or interest factions maintains relevance.
Consistent geotagging helps followers visualize potential itineraries instilling greater wanderlust while hashtags prompt engagement through like-minded discussions nurturing a following.
4. Engaging with Followers
Constantly engaged interactions, including polite, polite, and prompt replies to all comments, messages, and direct messages, convert observers into loyal patrons and brand advocates.
Engagement involves asking thought-provoking questions in captions to initiate discussions around voyages, culture, or extraordinary experiences. Fun interactive polls in stories gather opinions to plan future campaigns catering specifically to followers’ interests.
Exclusive contests and giveaways involving local experiential prizes like tours or staycations reward consistency while fostering a community spirit.
Sharing relatable travel memes and behind-the-scenes stories increases involvement through informal yet insightful exchanges, strengthening rapport between businesses and patrons.
5. Interactive Content
Behind-the-scenes stories provide an exclusive insider glimpse into scenic destinations through the lens of local experts, attracting followers craving authenticity.
Entertaining reels created around informative or lighthearted themes, like’ 10 beachside cafes you must visit,’ gain users’ attention through digestible, bite-sized content, increasing the chances of sharing with others.
Polls gather immediate feedback to customize offerings catering to followers’ evolving interests and curiosities. Dedicated interactive question-and-answer sessions address travelers’ pressing queries and planning headaches in real time, fostering trustworthy relationships.
Weekly live sessions conducted during scenic trips showcase destinations virtually, taking followers along and keeping them invested even when they are physically distant. Two-way interactions through comments and reactions further amplify brand visibility.
Conclusion: Seamlessly Increase followers For Travel Business
So, integrate these organic Instagram growth techniques for a travel trade to nurture an engaged community. With consistent application performance, followers increase steadily, amplify digital presence, and boost real business results over time.
Specific platform understanding optimizes followers for any travel business exponentially. Good luck!
